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Английский язык тесты Синергия без ответов

Английский язык тесты Синергия

It couldn’t be said that cave paintings in some way represented the first forms of advertising.
true
false

Management is a career. Leadership is a …
habit
calling
place

… department combines research with strategic thinking.

Production
Finance & Accounts
Account Planning

… placement is the promotion of branded goods and services within the context of a show or movie, rather than as an
explicit Advertisement.
Online
Public
Product

Until recently broadcast advertising … (be) the most dominant way to reach a large number of consumers.

Cell Phone & Mobile Advertising … (spread) rapidly.

The account planning department is often a mix of researchers and …
creative Directors
advertising Managers
account Managers

… Advertisements are primarily designed to inform and educate rather than sell a product or service.
Print
Broadcast Advertising
Public Service
Online

… is a relatively new form of Advertising, which uses different kinds of portable electronic devices with Internet
connectivity.
Cell Phone & Mobile Advertising
Public Service Advertising
Online Advertising

One person actually … be the entire ad department.
may
ought
must
can’t

Everyone within creative services reports to the …
Creative Director
General Manager
Financial Director

The media buying department is usually steered by a …
general Manager
media Director
financial Director

… ensures that work flows through the agency smoothly, preventing jams that may overwhelm creative teams and lead to
very long hours, missed deadlines and problematic client relationships.
Traffic
Account Planning
Production

Many brands are returning to … marketing.
customer acquisition
customer retention
tag-along

In small to mid-sized agencies, traffic is also a part of the … department.
Creative
Account Planning
Production

… is a mass-market form of communication including television and radio.
Guerrilla Advertising
Broadcast Advertising
Public Service Advertising

Guerrilla advertising usually … (invite) the consumer to participate or interact with the piece in some way.

A solid creative … is one of the main duties of account services.
composition
brief
essay
project

Three years ago, you … (have) someone very focused on direct mail acquisition.

The skeleton of major departments in any advertising agency is the same.
true
false

… department is the engine of any advertising agency. It’s the lifeblood of the business, because this department is
responsible for the product.
Account Planning
Production
Creative

The roles within the creative department are not numerous.
false
true

Advertising has evolved into a vastly complex form of …
organization
service
communication
evaluation

Advertising … (evolve) into a vastly complex form of communication.

Nowadays many brands … (concentrate) their efforts to target niche groups of prospective customers.

The driving force behind guerrilla advertising is a large budget.
true
false

It is the function of the … department to procure the advertising time and/or space required for a successful advertising

Finance & Accounts
production
media buying

… (or marketing) is also known as ambient media.
Online Advertising
Print Advertising
Guerrilla Advertising

Everything is in place for … to be the next big thing.
customer acquisition
customer retention
providing free services
location-based social networking

Last week Facebook … (announce) that it would allow retailers to offer coupons and special deals through its own locationbased service.

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